JUST A WEBSITE PLEASE...
At the beginning, which is nearly 12 years ago now, it was just about informing and educating people about websites and building them for people.  Then, it started to become more sophisticated and some of the early adopters wanted ROI such as being at the top of the search engines.  People thought it was some magical bullet that got people leads and sales. 

WE NEED TO SHARE INFORMATION?!
The internet world has become more sophisticated with SEO and other services which help people get ranked properly when they present valuable and real information.  The process of lead generation online was starting to take the same path as lead and sales generation in the real world. 

CONVERSATIONS MAKE US REAL.
These days, it's not that we're just providing information to generate leads but it's having that conversation with our website visitors and engaging them where their interests and issues may be.  This way of engaging makes our business, products and services real beyond the inherent abstract nature of the internet.  Those who take the time to make those conversations happen over the internet will be able to use it for engaging in those customer relationships that make our businesses stand apart.  These people and their conversations will generate the connection necessary for someone abroad to engage and work with us.

BUILD RAPPORT & RELATIONSHIPS
We've used SEO and we've used PPC for some of our clients but we've always thought the conversation was the most important.  It not only mirrors how we generate interest and develop prospects or business in the real world but it's what people seek on the internet.  When we make the connections as real as possible, we build relationships.

A WAY FOR PEOPLE TO BUILD THE CONVERSATION AT THEIR WEBSITES
So, we've been providing inTouch Broadcast and our first generation website editor for at least 5 years now.  But, when PublishCommunity came along with it's Web 2.0 platform and ability to really take content generation to the next level, we saw this as the way to really help people create websites which allow them to interact with their visitors.  People will be able to inform, engage and entertain their target audiences.  Of course, we still recommend a good email Newsletter!  When it's valuable content, people want it delivered to them.  That's how Web 2.0 all got started.  We had email & RSS feeds that would deliver it to our doorsteps so blogging, forums and social sites became some of the conversations of choice.  Many of these started as ways to have personal conversations about the topics which really matter to us. 

ALL WE HAVE TO DO IS TALK TO PEOPLE
Then, businesses thirsting for that real conversation with their customers started to step up and having conversations with their own customers.  Now, a few years later after those early adopters showed us how, we think it's time to help businesses see the value of using the traditional "talk to people" approach online. 

WE WANT TO HAVE A CONVERSATION WITH YOU
We want to have a conversation with you.  You can sign up for our email Newsletter so you'll know about Webinars, Articles, Blogs, Tweets and much more.  Or, you can just come back and visit again.  Bookmark or Add us to your Favourites.

We know how to engage people in real life.  Time to take those skills to our own websites.

Happy Conversations!

PublishCommunity
CREATE CONVERSATION, CREATE COMMUNITY